work experience

msc industrial supply inc.

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sr. manager product designapr 2022 - present

sr. digital product designersept 2020 - apr 2022

aiming to drive the customer experience initiatives for all digital products at msc. looking to understand the users needs and help the business grow.

emaar next

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lead product designer sept 2019 - jul 2020

emaar next develops digital products in real estate, hotels, entertainment events and shopping experiences. since my joining i have lead the re-design of their luxury hotel website and their entertainment venue website.

staples

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lead ux creative designer feb 2017 - sept 2019

ux creative designer oct 2016 - feb 2017

associate ux creative designer jan 2015 - oct 2016

joined staples in january 2015. the first year was spent understanding how the staples design department worked. with the help of some really talented co-workers i was able to pick up the process and work my way from an associate designer to a lead ux designer. my team, under the creative direction of ellen johnston was responsible for the ux/ui design for design.staples.com

imagine color services

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contract photo editorsept - nov 2014

landed a contract as a junior photo editor. worked on catalog images for pendleton & nordstrom. main task's included image masking, manipulation and color correction. the three months flew by fast and i learnt a lot from alison walker, color manager at imagine color service and her awesome team.

inter-state studio

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photographer/designeraug - dec 2014

got a part-time photography gig with inter-state studios in lynwood, wa. the job was to photograph school kids for the year book. we had to get to the school's before students come in, the commute to work started for me at 0300 hrs. my work day consisted of driving across state to assigned schools, setting up the chroma backdrop, do a 3-point lighting setup, calibrate the camera and be ready to shoot over 80 students in the day, pack up, drive back and transfer/log the shoot into the company software.

freelance projects

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some projects done as a freelancer2011 - 2014

pinto portraits - promotional video • videographer/editor
baat cheet - independent short film • cinematographer/editor
wasu aur mein - an 8 episode tv series • creative director/camera operator
chal parha - 23 episode tv series • creative director/camera operator
siut spring festival - event coverage • director/camera operator/editor
of nature and people - conservation documentary • director/editor
pepsi chief bonanza - event coverage • director/editor
aman foundation - photography for a magazine article
rhung - branding/photography
kna textiles - branding/product photography

express news tv

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creative producer2010 - 2011

worked on show branding, titles, promotions and special events. handling the concept/storyboard, shooting and editing of projects.

dawn news tv

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creative visualizer2007 - 2009

packaged up to 40 shows & documentaries, which Includes, logo design, show theme, colors, title animation concept and storyboard, lower thirds, end credits and depending on the show segment logos. worked on public service messages, dawn id’s, promo shooting and editing, conceptualizing and executing special days e.g. independence day, aids day, elections, ramadan, education day, earth day. etc

received a gold in promax bda awards (arabia) on may 26-2008 in the category of 'best interactive promo' in a team project for the promotional "vote and make a difference 2008". also worked on layout and homepage designs for dawn.com and cityfm89.com